Aussie Attacks New Markets
Aussie, renowned as the consumer champion that took on the big banks and shook up home lending in Australia, seeks to replicate its successful track record of bringing value to the Australian consumer as it boldly enters the car and personal loan markets.
John Symond, Chairman and CEO of Aussie, believes the key to building trust among consumers is to provide them with a great deal and a high level of transparency:
“Consumers’ number one fear when it comes to borrowing money is getting stitched up with a bad deal. We’ve listened to our customers since 1992 and learnt the importance of providing good value products and service combined with honest assistance and no hidden catches” said Mr Symond.
“Aussie’s fixed rates, low fees and trusted brand will bring a new level of competition to the car and personal loan markets. Our business model means we can offer interest rates up to two per cent lower rates than the mainstream lenders, so customers will feel confident they get a great deal with us.”
The new loans follow the same innovative, customer-driven approach as Aussie’s existing offerings. Aussie now aims to convert consumer confusion into consumer confidence within the car and personal loan markets too.
“Aussie has a unique and robust business model with a combination of mortgage broking, our own home loans, the Aussie MasterCard and now personal and car loans. In a time where others seem to be retreating, we are taking a step forward with these two new products.” Mr Symond said.
InfoChoice’s Denis Orrock believes the new loans from Aussie will help consumers to control their finances for the better: “We know that there is widespread consumer confusion surrounding finance products. Many consumers with little financial knowledge have become increasingly comfortable with their debt, and then become victims of the ‘buy it now, pay for it later’ mentality. We need to encourage all Australians to seek the right type of loan for their needs, and know they are getting the best deal possible,” said Mr Orrock.
CAR LOANS FROM AUSSIE
With sales of new cars surging to record levels, being on track to top the million mark for the first time and up 9% on last year, there should be more people than ever in the market looking for a great deal on their car finance.
Aussie encourages buyers to sort out their finance before they make up their mind about the car. “Car buyers tend to start shopping with a budget in mind, particularly young buyers. The finance is a secondary priority to the car itself. Once you’ve fallen in love with the car of your dreams, the purchase often becomes emotional. Such financing decisions are ill-informed and can often be influenced by dealership pressure.” said Mr Symond.
Car Loans from Aussie offer a range of features to make budgeting significantly easier for the consumer. Low rates, fixed monthly payments, flexible repayment terms and a fixed loan term means customers don’t pay more than they have to, and lets them take control of their finances. Aussie offers loans for new or used cars from dealers, private sellers or at auction. They also offer loans for caravans, boats, motorcycles and trailers. In addition, vehicles for business use can be financed via a commercial facility.
PERSONAL LOANS FROM AUSSIE
The current value of Australia’s personal and car loan market is $2.5 billion a month, and latest figures from the Consumer Credit Index show personal loan applications have risen significantly by 9.7% in the last quarter, with a steady 1.5% increase year on year*.
Consumers are now pushing towards cheaper forms of debt that are protected against rising interest rates with fixed interest rates. Personal Loans from Aussie offer great low rates with fixed monthly repayments, flexible loan terms and no ongoing account fees, true to the Aussie promise of what you see is what you get. Aussie offers consumers great value combined with the flexibility to choose a loan term that best suits their needs with the certainity of having their repayments locked in to ensure they are in control of their finances.
“Putting expensive purchases such as a holiday or home renovations on a credit card can be a very costly mistake,” said Mr Symond. “A Personal Loan from Aussie offers a trusted alternative for all Australians, so they can borrow smartly and with confidence, knowing they have the right type of loan to meet their needs” he continues.
Car and Personal Loans from Aussie will be available from 9 October, 2007 and applications can be made by phone by calling 13 13 55, online
here or by visiting one of the
local Aussie stores.